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6月21日MBA讲坛——How to select, build and lead a highly effective sales team

发布者:MBA教育项目来源:华东理工大学商学院

Date: Jun. 21th 2010 18:30-20:30

Location: San Jie Xia, Third Teaching Building.

Topic: How to select, build and lead a highly effective sales team

Content:

1. How to identify and select the real sales talents
2. The composition of an efficient sales team
3. How to select an excellent sales team leader
4. To found a “tailor-made”, effective incentive and beneficial system
5. To build a value based training system and trainer
6. How to maintain the best clientele relationship
7. Interaction and discussion

The Speaker: Shan Gao 

    1985---1994 :In China:
-General Manager: VANKE Group, Shenzhen International Advertising/JWT (US)
-General Manager: Shanghai Eastern Broadcast Station -Advertising Company
-CEO: Shanghai GaoShan Fine Production Company

1995---2004: In USA:
-Marketing Director: HMA Marketing-Communication, Washington DC, USA
-Marketing Director: LHNL Marketing-Communication, New York, NY, USA

2005---2010: In China:
-Group Marketing Planning Director: Shanghai (US) Immense Real Estate Investment Group;
-(Asia) New Business Development Director: Shanghai (Australia) Hassle Architecture Design Consulting Company
-General Manager: OMG-ASIA Media Group
-CEO: Shanghai GaoShan Branding and Consulting CO,. Ltd.

2006-2010:
Senior Consultant: The Shanghai, Centre of Authentication of Marketing-Sales Director of China
2008-2010:
Senior Instructor of MBA Program of Shanghai University

-More than 25 years working and exploring practical experiences both in China and USA, especially in the marketing-sales and career development
-First high ranked advertising manager entered US for continuing career in advertising industry
-One of first members of CAAL (China Advertising Association and League)
-The general manager of JWT in its first operation in China (JWT is the one of biggest advertising companies in the world today also it is the first foreigner advertising company launched in China

During the 20 years, from the designer, account executive to creative director, marketing director and account director, and finally to the general manager; from China to US then China again,
from advertising agency to client side and to today’s MBS stage, my massive and wide working experiences all agglomerated in my entire career path, where formed an appreciated and readable dictionary and course book for my students.

My teaching style is “exhausting the bamboo shoots” coherently in very detail and precise method, plus I like to bring the variety and thoughtful-able practical cases to enlighten and guide students, the theoretic style is not my genre and yearning.

I am delighted offering the students my most valuable experience and practices in a very systematic way to solve their confusion and issues, the most costful is that I will leave students one hour before the class ended for the discussion and interaction, students will ask me all of questions which can’t be solved by them self or anyone else in very long period both from life time and career, my directed and instructiveness answers absolutely will be enlighten their foggy mind.