5月17日华理知行合一讲坛：Applying Behavioral Economics to the Business World: Theories and Case studies
讲座主题：Applying Behavioral Economics to the Business World:Theories and Case studies
主讲嘉宾：Eddy S. Fang,PhD (Cambridge)
Eddy joined Xi’an Jiaotong – Liverpool University in 2012 after spending four years as a doctoral researcher at the University of Cambridge, where he conducted research in the field of economic sociology and behavioural economics. More specifically, Eddy worked on the diffusion of alternative financial practices in the United Kingdom. In addition to his doctoral research, Eddy has previous teaching experience at the Solvay Brussels School of Economics and Management (Belgium), conducted research at the European Center for Advanced Research in Economics and Statistics (2007-2008), and consulted for the World Bank. Eddy's research has been published in internationally renowned scientific journals such as the Journal of Business Ethics (ABS 3*, FT45, SSCI), Technological Forecasting and Social Change (ABS 3*, SSCI), and the Review of International Political Economy (ABS 3*, SSCI), and presented at international academic forums such as the IIPPE Annual Conferences.
Eddy is a Belgian-born Chinese and speaks French, English, and Mandarin Chinese fluently. He holds a BSc in Economics (Magna Cum Laude) from the Université Libre de Bruxelles (Belgium), an MA in International Political Economy from the University of Warwick (Distinction) and a PhD degree in the same field from the University of Cambridge.
This 2-hours talk aims at introducing complementary knowledge to students enrolled in MBA programmes. Attempting to go beyond the simple assumptions on which microeconomic knowledge is built, the field of behavioral economics has emerged in the past two decades to question whether humans are actually as rational as economists think.
Based on experimental findings and theories in the field of behavioral economics, this talk distills useful facts for managers to apply in the business world. Rather than focusing on colleagues/consumers/competitors’ rationality, the aim of this talk is to show how one can act upon their irrationality to maximize benefits at the personal and firm level.
Topics covered in this talk include real-life cases pertaining to financial product design, organizational communication, marketing, etc.