11月2日华理知行合一讲坛：Innovation & Insight to Action
讲座主题：Innovation & Insight to Action
New breed of marketer, combining creativity, technical know-how and global cultural sensitivity, who've personally spoken to customers in over 100 countries around the world.
Denyse has 30 years’ experience in senior executive roles with Nestle, Gillette and Philip Morris International. In 2011, she founded C3 Centricity a global consultancy that provides strategic counsel to the executive teams of billion-dollar brands.
Denyse holds a Bsc(Hons)in Computer Science from Loughborough University in the UK and diplomas in organizational leadership and innovation from IMD in Switzerland and the LBS in London.
Most organizations have a process for developing insights, but have rarely taken the time to review how successful it is. This speech will take you through the essential ingredients of insight development and the formation of a team that will develop the insights into actions.
To review the current processes of new product & service development, and plan / priorities relevant improvements that can be introduced for more successful launches.